Holiday Message from CEO; Top 10 List; 2015 Expectations

Dear Friends,

Thank you for your ongoing confidence in HTO, Ltd, and thank you for supporting small, local business in 2014! We realize that you have a choice…and we’re so grateful that you continue to choose us!

On behalf of the entire company, please know that we’re constantly motivated and inspired by the opportunities that you give us to help you live a happier, healthier, more active lifestyle. Rendering Positively Outrageous Customer Service to all people (at all times, and in all instances), and striving to offer the authentic, magical, knowledgeable, and extraordinary outfitting experiences (on the planet) remains our top priority. Since 1971, HTO, Ltd has been dedicated to developing a Company Culture that is happy, fun, helpful, professional, passionate, energetic and kind for one reason: to better serve YOU!

To be honest, it’s not always easy…but our commitment to your 100% total satisfaction and to making positive differences the lives of our customers, guests and communities is what we value the most.   We feel…the more we know, the more we practice, the more we smile, and the more personal we are…the better your active outdoor experience will be! And you may not even be aware of it, but when you support small, local business, you’re making a positive difference in our lives and in our families’ lives. So thank you, sincerely.

We’re proud of what we do, how we do it, and why we do it. We’re so appreciative of the opportunity to help, service, assist, advise for, suggest, problem solve with, talk to, and interact with you…and we agree, specialty retail does still matter in 2014 and specialty retail is still the foundation of our community. You’ve done your part, and know that we’re committed to continuing to do ours in 2015 and beyond. We promise, individually and collectively:

  1. To provide every customer with a unique, one of a kind, powerful, mind blowing, extraordinary, magical experience that will be both transparent and authentic.
  2. To respect the rights of every customer to look around and to be inspired by their surroundings.
  3. To fulfill the company’s promise to be the absolute best, and to earn the opportunity to serve every customer.
  4. To not ‘sell gear’ – to outfit every customer for a happier, healthier and more active lifestyle.
  5. To render Positively Outrageous Customer Service to all people, at all times, and in all instances – to remember that all HTO, Ltd Team Members are empowered to make everything perfect for every customer.
  6. To listen to every customer and to make expert suggestions.
  7. To be energetic and electric and to wear my passion for the active outdoor sports lifestyle on my sleeve like a badge of honor.
  8. To do everything humanly possible to make quality differences in every customers life.
  9. To represent HTO, Ltd with professionalism and pride.
  10. To live the Active Outdoor Lifestyle.

The Top 10 Things HTO, Ltd won’t be doing in 2015

  • No longer ‘Price Matching’.
  • Producing or selling ‘house branded goods’, made to be sold cheaply and that will perform cheaply.
  • Training and/or developing our Outfitters any less because that’s what others do to save money.
  • Apologizing for selling the greatest and best outdoor gear, clothing, and products on the planet!
  • Offering free shipping on top of free shipping with discount codes for ways to get more free shipping with your existing free shipping.
  • Creating out of state call centers, staffed with ‘Operators’ rather than trained, vetted, gear and service professionals.
  • Raising our prices when nobody’s looking.
  • Lowering our standards because someone may not be looking.
  • Violating your trust and selling your email address.
  • Offering Drone Delivery

Thank you again for a great 2014, best wishes to you and your families this holiday season, and may your new year be filled with all the success and happiness you deserve!

And remember, you have our commitment to continue to do all that needs to be done to always offer you the most authentic, the most enthusiastic, the most magical, the most knowledgeable, and the most extraordinary service and outfitting experience possible.

Without you, there is no HTO, Ltd.

Happy holidays!

Sandy Cohan, CEO, HTO, Ltd.


4 Haunted Hikes Around DC


October is a wonderful time to go hiking and witness the beauty of the changing season as well as creatures preparing for winter.

It’s also a time to celebrate Halloween by seeking out spooky wild places. Here are some wild lands where you may have a creature or two hiking with you – but not one that’s still living.

1. Gold Mine Trail, Chesapeake & Ohio Canal National Historic Park, Maryland

This haunted jaunt begins at Great Falls Tavern Visitor Center and passes by the site of an 1906 explosion that killed a miner. Afterwards, spirits known as “Tommy Knockers” began to haunt the mine. Two years later, a night watchman saw “a ghostie-looking man with eyes of fire and a tail 10 feet long” crawling out of the shaft, so the mine closed.

Say hi to “Tommy Knockers”, click here.

2. Appalachian Trail, Virginia

It was this time of year when four-year-old Ottie Powell vanished in 1891, while collecting firewood in a forest bright with colored leaves. His body was found five months later near Bluff Mountain, where a memorial for Ottie can still be found. Backpackers claim that those who spend a night at Punchbowl Shelter may encounter his spirit.

Pay Ottie a visit, click here.

3. Devil’s Den, Gettysburg National Battlefield, Pennsylvania

Gettysburg was the Civil War’s deadliest battle with over 50,000 corpses. Devil’s Den is a rocky out­crop­ping once used by snipers. Today it is notorious for causing cameras to malfunction, especially when used to try to capture Gettysburg’s phantoms. The most commonly sighted is the barefoot, rifle-carrying “Hippie,” who’s thought to be a former member of the 1st Texas Infantry. You’ll know him by his calling card: pointing toward Plum Rum and saying to visitors “What you’re looking for is over there.”

Have “Hippie” show you the way, click here.

4. Bloody Lane, Antietam National Battlefield, Maryland

The bloodiest one-day battle in American history happened in 1862 at Antietam. After only 12 hours, 23,000 soldiers were killed, wounded or missing. The road known as Bloody Lane is said to be haunted by some of these soldiers, evidenced by sounds of phantom gunfire, shouting and singing, as well as sightings of ghosts in Confederate uniform. Many fallen soldiers were buried under Burnside Bridge, visitors have heard phantom drumbeats and seen blue balls of light moving through the air.

The sights and sounds of Bloody Lane: click here.

Source: “13 Haunted Hikes”, The Wilderness Society

Mountain Biking 101

Looking to go off road for the first time? Here are tips and advice you need to make your introduction to mountain biking fun and successful.

  • The Basics: Mountain Bike Skills You Need to Know
    While only lots of riding, great fitness and endless bailouts into the bushes will make you the hottest rider on the block, here are some basic skills that every aspiring mountain biker should know.
  • 10 Ways to Improve Your Mountain Biking
    Whether you want to smoothly descend near-vertical downhill sections or just ride your local trails without crashing, these tips will having you rolling with confidence.

Think you’re ready to go? Come join us and Fuji Bikes this Sunday, August 24 at Schaeffer Farm Mountain Bike Park. Demo their latest mountain offering, ask all your questions and learn from our Outfitters and the Fuji demo staff. You not only get free Fuji swag, but you get to ride the trails!


Click here to join us!

Articles from “Beginner’s Guide to Mountain Biking” on


Win a FREE Ski Trip for 2 to Bryce Resort!


HTO wants to send you and someone you care about on a Winter Getaway (up to $900 value!)  The trip includes:

  • FREE Lodging at Chalet High for 2 nights!
  • FREE 1 hour private ski lesson for 2!
  • FREE ski, pole, and boot rentals for 2!
  • FREE lift passes for both days for 2!
  • FREE gas* for your drive!
  • FREE Starbucks coffee* for your energy!
  • PLUS, a $100 shopping spree at any HTO location to ‘gear up before you go’

Here’s how to enter:

  1. Like our Facebook page or follow us on Twitter/Instagram
  2. Tag HTO (#HTOWinterGetaway) in a photo of you and someone you care about actively enjoying the snow/winter/outdoors
  3. HTO will select its favorite photo (totally subjective), and a winner will be chosen and announced on Friday, February 21st, 2014*

Make sure to include #HTOWinterGetaway in your post or we won’t see it! So what are you waiting for? Get out there, have some fun and create some memories!

Bryce Resort is located in Shenandoah Valley, VA.

*If you wish to have your photo entered to possibly win, you must submit and post before 11:59pm EST on Thursday, February 20th, 2014. HTO employees and their family members are not eligible. *$20 Shell gas card and $20 Starbucks gift card will be provided.

Products ♥ We Love

Our Winter Clearance is well under way, and we’ve picked out the products with the most bang for your buck. So instead of shopping for flowers and chocolates, why not dish out on some gifts that will last? Quality gear + winter = best valentine’s weekend ever!

For Warmth: Women’s

For Warmth: Women

Patagonia W’s Fiona Parka: This exceedingly feminine, urban and lightweight down coat is made of recycled polyester and insulated with 800-fill-power premium European goose down; quilting keeps down in place for warmth. Was $299, now $249.97!

The North Face W’s Transit Jacket: Get from point A to B without going numb in the dead of winter with the reliable thermal protection of 600-fill down protected by a DWR (durable water repellent) finish. Slightly angled quilting lines at exterior create a slimming effect. Was $249, now $219.97!

ALL Patagonia and The North Face W’s Long Insulated Jackets are on sale!

For Warmth: Men’s

For Warmth: Men

Black Diamond M’s Belay Jacket: Provides warmth and packability with a high, protective collar in place of a hood. The jacket’s PrimaLoft® ONE insulation easily compresses into a pack when it’s time to climb and insulates even when wet. Was $199, now $119.97!

Fjallraven M’s Greenland Down Jacket: A classic Fjallraven jacket in G-1000 Original filled with down and a snug fitting fixed hood. Look stylish and warm! Was $500, now 399.97!

ALL Black Diamond, Fjallraven, Flylow (stores only), Rab (stores only) and Spyder outerwear are on sale! 

For Warmth: Extra Layers

For Warmth: Extra Layers

Arc’teryx Gothic Glove: Made with natural Merino Wool, the Gothic Glove is a lightweight form-fitting base layer that adds additional warmth to any layering system. Was $35, now $28!

Patagonia W’s Mirror Lake Vest: This après-ski reversible vest is color-blocked on one side and solid on the other; its hip-length, insulated and has a tall collar. Was $149, now $119.97!

For The Slopes

For The Slopes

Smith Variance Matte Black Helmet: Whether cruising down corduroy or exploring the side country, this helmet offers the most advanced technology, all with the guaranteed and comfort of a Smith premium fit. Was $180, now $144!

Arc’teryx M’s Sabre Pants: Designed for mountain terrain and on-piste adventures, these pants are built for riders/skiers and are shaped with Arc’teryx’s most relaxed fit. Was $449, now $399.97!

Mountain Hardwear W’s Returnia Insulated Pants: A reliable, waterproof, windproof ski pant with plenty of synthetic insulation to keep you warm. Was $180, now $149.97!

The North Face Boys’ Freedom Insulated Pants: Made from waterproof, breathable, fully seam sealed HyVent 2L fabric on the exterior, this snow pant features warm and lightweight insulation. Was $110, now $89.97!

For The Slopes

Point6 Ski Carve Light OTC: Point 6’s best selling ski sock with light terry loop cushioning in the shin and under the foot that offers fantastic comfort and warmth. Was $23.95, now $19.16!

Smartwool W’s PhD Ski Medium: The medium full-cushioned foot and leg in this sock provide warmth and comfort. ReliaWool Technology in high density impact zones improves durability. Was $25.95, now $20.76!

All ski socks, goggles and helmets are 20% off! So before you hit the slopes, be sure to stop by for some new gear.

For The Little Ones

For The Little Ones

The North Face Infant Plushee Fleece Bunting: How cute are these? Cradle your babies in warm Sherpa fleece from head to toe with this plush baby bunting that’s designed with an asymmetrical front zipper for easy on/off. Was $70, now $49.97!

For On-The-Go

For On The Go

Eagle Creek Pack-It Complete Organizer: Keep your journey drama-free with a little organization. Combining two half-sized packing cubes, one full-size cube, and an accessories pocket, you will be organized! Was $45, now $31.50!
Select Eagle Creek Pack-It Products are 30% Off, shop HTO’s selection here.

Timbuk2 Classic Messenger Bag Medium: Born in 1989 and raised on the backs of hard-working bike messengers in San Francisco, the Classic Messenger Bag is a utilitarian work horse that just doesn’t quit. Was $99, now $79.97!
ALL Timbuk2 Classic Messenger Bags are 20% Off, shop HTO’s selection here.

For Capturing Every Moment

For Recording

GoPro HD Hero3+ Black Edition: With up to 1080p HD video, the smaller and lighter GoPro Hero3+ is more powerful than ever, making it the most advanced camera yet. Take it with you anywhere so you don’t miss a moment! This is not on sale, but is well worth the splurge if you and your loved ones love the outdoors and sharing action photos – there’s no camera like it! $399.99

HTO’s Winter Clearance lasts through February. Stop by any of our five locations to shop the full selection.